Working at the intersection of sustainability, creativity, and innovation to reshape the most pressing challenges of our era into opportunities.
I'm a business strategist and creative thinker with a genuine curiosity to mobilise business as a force for good.
About
I've spent 15 years navigating diverse industries, continents, as a co-founder and brand strategy consultant, building ventures at a VC, and driving growth within circular startups.
Throughout my journey, I witnessed how organisations that weave sustainability, creativity and innovation into their business strategies, grow at a faster pace internally and externally than those without it.
Where I can help
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Unlock your sustainable business strategies by understanding your material impacts and how to navigate your transformative journey with clear and measurable progress metrics.
• Stakeholder engagement
• Double materiality
• Value chain analysis
• CSR risk & opportunities
• Impact vision & strategy
• Sustainability route map -
Engage and train your workforce by focusing on the essential topics of brand purpose, climate change, or circular economy, cultivating actionable insights and takeaways.
• Brand purpose
• Climate change
• Circular economy -
Test new opportunities in and beyond your core by building and launching ventures from scratch, using customer data to guide decisions and ensuring an agile and responsive iterative process to meet product-market fit.
• Market analysis
• Ideation sprints
• Problem/ solution-fit analysis
• Assumption mapping
• MVP launch
• Lean analytical validation
• KPI reporting
• Business case development
• Seed investment pitch -
Bring your sustainability and innovation efforts to life through external and internal communication using brand, campaigns and customer experiences.
• Strategy & identity
• Concept & design
• Art direction
• Brand narrative & storytelling
• Purpose statement
• Greenwashing risk advisory
