DECLERCQ is a company that bends tubes in order to make great furniture that stands the test of time. Since its creation in the 1950’s, the company has been specialised in the manufacture of tubular furniture. It counts among its customers mainly schools, and businesses in the hospitality sector.
Strategy. Visual Identity. Art direction. Print. Stationary. Website.
Today the company wants to diversify itself, they are strongly present in the scolar furniture, but they want to take their place in the design sector. Declercq has long distinguished itself through the strength of its furniture. Skilled workers, combined with a diversified equipment (tube bending, welding, sheet metal work, electrostatic powder coating) allows the company to satisfy a demanding and diverse clientele.
For Declercq’s visual identity, we developed an identity system based around the art of tube bending. That technique lies a the core of every product manufactured by the company. From that concept, we created a complete toolbox including a logotype, a typeface and a visual language that allows us to make a wide range of implementations (stationary, folders, website…) We also collaborated with Declercq, and worked with them on the product architecture, the design and the colour palette of various models.