BELLEROSE is a Belgian clothing brand created in 1989. Previously we have worked with them on their brand strategy, with the aim to help them re-define and improve their visual identity to better express the brand’s personality and purpose to its audience. In August 2014 BELLEROSE asked us to update their brand journal. In addition to the print version they wanted to create its online version to increase their web presence.
Bellerose’s journal features interviews with Belgian brands, designers, photographers, musicians and other individuals with whom they share affinities. This issue’s guests where Grils in Hawaii, David Carette, Charlotte Collards, Maison Donday, Hande Kodja.
We approached the design in a way to allow the content to remain prominent, and keeping things simple.
Editorial Patrick van Heurck
Print design Edouard Pecher
Design Web Edouard Pecher
Copywriting Philippe Pourhashemi
Guests Grils in Hawaii, David Carette, Charlotte Collards, Maison Donday, Hande Kodja
Development Web 8Trust
Printing Eco Print